When you look around our marketplaces you can’t help but see all of the logos of various companies. Everyone Knows The Golden Arches- How To Design A Memorable Logo Such Brand Name Recognition Begins at an Early Age Even young children can recognize some brand names just by seeing the logo printed on a billboard, on a poster or even painted on the side of a truck. Conversely, the father was keen to another truck brand and exhibits the bow tie logo with pride on his apparel and furniture. Go to this site for further information on business logo design.
Not simply intended for use by the country’s biggest companies, logos offer a great means of brand recognition. Small businesses can use their company’s logo to remind consumers of their brand. Display it prominently on your company’s signs, on your truck’s sides, on bags, on stationary, on coupons, in your Yellow Pages ad, on business cards, and in the news on your websites.
Logo use is easy, logo design is difficult. Business owners have been warned against several basic design mistakes by online references. One is creating your own logo using clip-art. Too many people can identify basic clip art designs. As a case study, a firm was utilizing what is referred to as a string bean man that they obtained off of a popular clip art database. It was obvious the company could have made a much better choice for it’s logo than one that didn’t create a very good impression.
Using only text in a fancy font is another mistake in logo designing. Remember the central idea of a logo is to make it memorable to consumers; plain text, including monograms, doesn’t appeal visually to the viewer, thus making it less than remarkable. Yes, there are some text logos out there that have been quite successful, but they are few and far between. Visit this site for further information on online logo design.
However, at the opposite end of that spectrum is the fact an overdone, complex logo could be a mistake as well. If you include too many photos or special effects, your logo design becomes too noisy. Your logo should be recognizable in black and white as well as color. Actually, many newspapers and telephone directories cannot print in color, so the logo would need to be submitted in black and white. Plus, when the logo is faxed or copied, it will likely be done without color. Therefore it is very important that you take these things into consideration, and make sure that whatever logo you use is easily converted to black and white without distorting it.
Seeking out a professional to help you with your logo design is of paramount importance. There was a sweepstakes game developed in 2000 that had a graphic designer on the development team who created its logo. This logo is basic and yet easy to remember and fun, and it still meets the necessary criteria recommended by the experts. It looks good in red and green, but looks just as good in black and white.
Having a graphic designer as part of the team was a great benefit. If you are luckily enough to a friend who is also a graphic designer, consider it a blessing! When designing the logo, though, a search for a graphic designer may be in order. Designers will not be hard for you to find. If you don’t believe me, just try Googling the word logo and you are sure to have thousands of hits.
Be sure to interview a number of different companies instead of just looking at the first one or two entries on the results page. You should consider price and satisfaction with the portfolios that you evaluate and it is usually wise to choose 4 or 5 candidates when you are going through the process of selecting the designer. Take a look at the refund policies, revisions, customer service, technical support and the file formats to contrast between all of the companies.
It is also convenient to choose a marketing consultant or graphic designer based on locality; it is easier to meet in person and the product doesn’t have far to travel. No matter who you choose for the creation of your logo, remember you’re making an investment. A bad decision may leave probable clients feeling curious as to whether or not you could have done a better job, which ultimately falls back on your company’s reputation. If you make a good investment which produces a well-designed logo that will be remembered, you’ll be promoting an image of both you and your company that will also be in sync with the company’s mission.
